For many years, the eyewear industry has been dominated by large corporate companies, mass-producing "designer" glasses, and marketing them purely based on brand name. Independent eyewear offers a fresh take, using high quality materials and craftsmanship to create unique looks, often only producing a limited number of each frame. If you're looking for something a bit different, with superior comfort and fit, which will withstand the test of time, look no further than independent eyewear brands.
1. Premium Materials: this means when you choose independent eyewear, you're paying for the quality of the product, not its brand name. Independent brands focus on producing unique frames with high-quality materials, meaning your collection of eyewear can be worn for many years
2. Unique: we believe glasses are like jewellery, no-one should wear the same thing day in and day out, and no two people should have the same look. Independent eyewear allows for creativity in shapes and colours, making eyewear both functional and fashionable!
3. High-quality Craftsmanship: producing small-batch, handmade frames means care and attention to detail goes into producing each and every frame. The most skilled master-craftsmen are often involved in each step of the frame production process, with some frames taking up to 9 months to create, from start to finish!
Book your eyewear consultation today with one of our friendly optometrists and begin your independent eyewear journey!